It was during these years that General Motors began offering more style to their pickup truck line. Though most still considered a truck as a work vehicle, a growing segment of pickup buyers were being strongly influenced by trim and accessories that even rivaled many automobiles.
For the first time on GM fleetside pickups, decorative trim became available on the tailgate of their middle and upper level models. Even on the basic gate that had no trim, the stamped letters were given a contrasting color. During all of 1967-1972, the middle and more deluxe series gates carried three upper strips making one line running the width of the gate. These three strips were the only tailgate trim offered for 1967-1968. During 1969-1972, an additional horizontal strip (66 3/4′ long) was attached to the lower gate edge but only on the middle series fleetsides.
It was on the top of the line 1969-1972 pickup that Chevrolet went all out in tailgate appearance. On the 1969-70 CST and 1971-1972 Cheyenne, the lower trim strip was replaced with a very attractive wood grained horizontal band at the center. Though it covered the basic Chevrolet and GMC stamped gate letters, the band carried its own chrome die cast letters over the wood (vinyl) decal.
The following photos show both the three styles of trim on the 1967-1972 fleetsides. Note the lower narrow strip is not placed on the gate with the wood band. Tail light rings or bezels are designed to harmonize with the tailgate trim. The 1967-1968 CST light trim is different than the later design.
1969-1972 Middle Series (above)
1969-1972 Cheyenne (above)
1967-1972 Chevrolet (above)
1967-1968 Chevrolet CST (above)