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Trim

1969-72 Chevrolet Standard/Deluxe Grills

Friday, September 12th, 2014


During these years there were no difference between grill in the base lower price model (Custom) and the top of the line Super Cheyenne.
The reason is simple! High volume reduces high prices! Most Chevrolet trucks in these years used an anodized aluminum grill housing with a plastic insert. In proportion to the mid series and top of the line Chevy Cheyenne, General Motors could not produce a custom grill at a lower price.
Therefore, when you purchased a custom truck in these years the difference in the front was receiving a non-plated white bumper.

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Custom

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Cheyenne

Tailgate Trim

Thursday, February 11th, 2010

It was during these years that General Motors began offering more style to their pickup truck line. Though most still considered a truck as a work vehicle, a growing segment of pickup buyers were being strongly influenced by trim and accessories that even rivaled many automobiles.

For the first time on GM fleetside pickups, decorative trim became available on the tailgate of their middle and upper level models. Even on the basic gate that had no trim, the stamped letters were given a contrasting color. During all of 1967-1972, the middle and more deluxe series gates carried three upper strips making one line running the width of the gate. These three strips were the only tailgate trim offered for 1967-1968. During 1969-1972, an additional horizontal strip (66 3/4′ long) was attached to the lower gate edge but only on the middle series fleetsides.

It was on the top of the line 1969-1972 pickup that Chevrolet went all out in tailgate appearance. On the 1969-70 CST and 1971-1972 Cheyenne, the lower trim strip was replaced with a very attractive wood grained horizontal band at the center. Though it covered the basic Chevrolet and GMC stamped gate letters, the band carried its own chrome die cast letters over the wood (vinyl) decal.

The following photos show both the three styles of trim on the 1967-1972 fleetsides. Note the lower narrow strip is not placed on the gate with the wood band. Tail light rings or bezels are designed to harmonize with the tailgate trim. The 1967-1968 CST light trim is different than the later design.

tailgate trim 1

1969-1972 Middle Series (above)

tailgate trim 2

1969-1972 Cheyenne (above)

tailgate trim 3

1967-1972 Chevrolet (above)

tailgate trim 4

1967-1968 Chevrolet CST (above)

1969-1970 Chevrolet Grills

Thursday, February 11th, 2010

In recent years, the 1969-1970 Chevrolet non-metal grille insert has been sold as one item. This is not the way they came!

Each of the two years used a grille insert of a different design. The 1970 style is now the one you receive when you order either year. Thus, a pure 1969 insert is becoming very difficult to locate.

1969 1970 chevrolet grills 1

1969 (above)

1969 1970 chevrolet grills 2

1970 (above)

1967-1972 GMC Grills

Thursday, February 11th, 2010

The main cross grill stamping making up the 1967-1972 GMC grilles may at first appear the same but they definitely are not.

The more noticeable difference is the large GMC letters stamped in the center of the 1967 grille (one year only). Therefore, these three letters are not placed on the hood front as during 1968-1972. Between 1967-1970, the vertical center bar (3″ x 10″) is slightly raised above the outer edges.

This vertical center bar on the 1971-1972 GMC grille is slightly depressed between its outer edges. This depression is painted satin black. At a distance, it gives the appearance of a split grille with two equal halves.

1967 1972 gmc grills 1

1967 (above)

1967 1972 gmc grills 2

1968-1970 (above)

1967 1972 gmc grills 3

1971-1972 (above)

1967 GMC Super Custom

Thursday, February 11th, 2010

1967 GMC Super Custom

1967 gmc super custom

During the first year of this new body design GMC’s top of the line was referred to as the “Super Custom”. An unusual piece of chrome die cast trim was added to this model in the center of the front fender this year. (not on Chevrolet) It is identifiable in the GMC Master Parts Book as: Group# 10.095, Part# 3903748/

It is now very difficult to find and probably will never be reproduced.

NOTE: This factory drawing shows the now rare full wheel covers, on the Super Custom.