During the first half of the Advance Design years (1947-1955), GM offered a special panel truck as an option. This deluxe model was designed for a company wanting to give a more upscale appearance to their retail customers.
During the era of one car families, the lady of the house looked more toward home deliveries for essentials. GM knew there was a demand for this type panel truck in nicer residential neighborhoods. They targeted stores and shops that provided home deliveries. With a relatively small investment GM added a chrome and stainless steel trim package that gave their pre-existing panel truck a very special look. The chrome grill and bumpers plus stainless trim around the windshield and side door windows was already being used on the deluxe pickup. GM then created some extras for their panel. Three horizontal strips at the lower edge of each fender, a long narrow horizontal strip toward the top of the front fender, and a stainless edging surrounding the two rear door windows added to the panels appearance. Wheels were body colored with three stripes, not black as on the standard model.
The slower selling one ton panel was also available with this deluxe option. This nicely appointed larger panel was right at home in new exclusive suburbs delivering carpet rolls, furniture, carrying pipe for the plumber, etc.
Production of these Advance Design deluxe panel trucks was ceased in mid to late 1951. Korean war shortages and the resulting high cost of stainless steel eliminated this optional package. After the war years this deluxe model with the many horizontal trim strips was introduced again as the 1954 through mid 1955. With limited production, the short lived optional deluxe panel truck is a very rare sight in today’s world. Locating the necessary parts to transform a standard panel to a deluxe model is now nearly impossible.
1947-50 1/2 ton Deluxe Panel (above)
1947-50 1 ton Deluxe Panel (above)
For Panel models, this option includes bright metal reveals for side door windows, rear door windows and windshield; garnish moldings for side door windows; arm rest for driver’s side door, bright metal moldings for front and rear fenders, right-hand sun shade and chromium-plated radiator grille. (Not available on Canopy Express models or Carryall Suburban.)