During the mid 1960’s, most still considered pickups work vehicles. The manufacturer designed them as haulers and few people owned them as their only family vehicle. However, a slight change was beginning with truck buyers as Americans began to have more disposable income. GM and other truck producers were aware that extras on work vehicles were finding more buyers. Each year additional pickups with deluxe equipment were ordered.
This 1965 GMC 1/2 ton is an example of this trend. Though it obviously had been a work truck, it’s optional deluxe features still remain intact. Looking at the trim shows how GMC designers were careful in adding expensive trim.
To keep cost down they placed chrome on the hub caps and grill of their base model pickup. The stainless windshield trim is identical to that placed on the Chevrolet deluxe cabs. The long anodized aluminum side trim is also Chevrolet. One exception: GMC did not use the narrow shorter side trim as found on Chevrolet fleetsides that ran parallel to this longer piece. See photo comparisons.
Most aluminum cab trim is very basic in design. Straight pieces butted together kept GMC’s cost low. Only the chrome plated die cast emblem with the word “Custom” shows extra design effort.
The curved door window trim did require extra tooling but was made of anodized aluminum. Note this aluminum window trim as it runs parallel a few inches from the windshield stainless. The use of two different materials on trim so close is very unusual.
GMC Single Trim Strip (above)
Chrome Standard Grille (above)
Window Aluminum and Windshiled Stainless (above)
Econimical Side Trim (above)
1962-1966 Chevrolet Lower Trim (above)
Deluxe Trim (above)
Economical Side Trim (above)